The Arena Group, the parent company of Sports Illustrated and The Street, dismissed its CEO Ross Levinsohn after a controversy involving AI-generated fake author profiles.
This decision follows the termination of three key executives and coincides with allegations of unethical AI use in content creation.
Although there was no direct link stated between the AI scandal and the recent firings (with the company remaining discreet about the reasons), many are speculating that this is the main reason why.
What does this mean for leaders?
This event stresses the importance of ethical practices and transparency, especially when integrating AI into business operations.
Leaders should make sure that their teams are not using AI unethically, as it can lead to significant reputation damage.
News Channel Generated Completely by AI Anchors
Check out the following video from an AI-powered news channel. Those anchors are all generated by AI.
This level of hyper-realism becoming quite impressive. While you can sort of tell they’re AI in some cases, for the most part, they had me fooled.
I’m guessing that in a few months, it’s going to be super hard to tell the difference between an AI-generated human video and a real one.
What does this mean for leaders?
You’ll soon be able to use this technology to communicate with other teams via video recordings without the hassle of having to sit down and record yourself.
You can simply give the AI tool a sample of how you look (and sound like) on video, and then just provide the text to create full videos on your behalf, which will save you a lot of time.
Some companies, such as HeyGen, already do this.
One Prompt You Can Use at Work Today
Here’s a practical ChatGPT Prompt you can use at work:
I need to draft a [report type] about [subject]. This will be shared with [target audience] and [goal/ benefit]. Give me an outline for the [report type] and a few resources I can research.
For example,
I need to draft a white paper about the state of remote work. This will be shared with customers and educate them about why remote work helps their bottom line. Give me an outline for the white paper and a few resources I can research.
If you would like to see more of those prompts, check out my free book called: ChatGPT for Better Business Communication.
You can grab it for free by clicking the link and subscribing to the newsletter.
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